Search engines will soon index all video content making it searchable. We see this already happening today with about 80% of all internet traffic being video in 2018. Current search applications use keywords, description, and other metadata to index visual content. With the advent computer vision and speech processing technologies, we will transcribe speech, images, and videos (Google was already able to automatically annotate pictures with 94% accuracy back in 2016). Then, Natural Language Processing and classification algorithms group and index audio and visual content with increased efficiency. Finally, the same systems translate spoken queries into text. These queries match to existing content in a database resulting in conversational user interactions.
While we transition to video content, how do you make sure you connect with your customers? Luckily, you are not alone. Intelligent systems are here to help. Machine intelligence developed over the years, and soon they will be a lot better at processing video content. Computer systems can scan the internet for mentions of your brand on social media. When they have a hit, artificial intelligence algorithms (AI) process the content and then recommend you a series of actions to take. Soon, these systems will even respond to mentions if they consider it necessary.
In conclusion, voice interfaces and video content will soon become the primary way in which customers interact with businesses. Customers will interact with a brand in real time about their products and services. Voice interfaces like Alexa, Siri, or Cortana will enable customers to talk to a brand. Video and speech processing algorithms will further support that interaction either via intelligent chat bots or other interfaces that understand consumers’ pains, wants, and needs. As far-fetched as it sounds, this is not a sci-fi scenario. It will happen in the next 3-5 (maybe ten years). Thus, for brands to maintain and establish new long-lasting relationships, they need to support audio and video conversations with their clients as soon as possible.