voice interfaces and video content will soon become the primary way in which customers interact with businesses. Customers will interact with a brand in real time about their products and services. Voice interfaces like Alexa, Siri, or Cortana will enable customers to talk to a brand. Video and speech processing algorithms will further support that interaction either via intelligent chatbots or other interfaces that understand consumers’ pains, wants, and needs. As far-fetched as it sounds, this is not a sci-fi scenario. It will happen in the next 3-5 (maybe ten years). Thus, for brands to maintain and establish new long-lasting relationships, they need to support audio and video conversations with their clients as soon as possible.
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